Liberty Fairs Buys Reed Exhibitions’ Capsule Shows

April 16, 2018

Trade shows in the fashion retail sector have gone through another shift, with Liberty Fairs buying Reed Exhibitions’ Capsule shows.

"Bringing the Capsule show under the Liberty Fairs Fashion Group umbrella creates an even stronger platform for all of our shows,” said Sam Ben-Avraham, founder of Liberty Fairs Fashion Group.

He added, “We are always thinking about the future, about what's coming, how we create the right thing to satisfy our core audience, and also attract new eyes to what we are doing. Together, we will have more opportunities to serve the fashion space and also build our network of influencers and experiment with some direct-to-consumer efforts.”

The combination of Liberty Fairs and Capsule creates a platform for contemporary fashion, lifestyle and beauty brands in the men's and women's space.

Liberty and Capsule both are held next to each other at the Sands Expo Convention Center in Las Vegas during Fashion Week.

“The powerful combination of Capsule and Liberty Fairs will provide Capsule customers a truly unique opportunity to receive exceptional customer value” said Hervé Sedky, president, Reed Exhibitions Americas.

He added, “Capsule and Liberty have always been, and will continue to be, committed to delivering events that provide a positive business outcome for all those who participate.”

Liberty Fairs and Capsule have collaborated on marketing and retail relations for several years.

In February 2018 in Las Vegas, the two shows teamed up with Agenda to collocate and launch Assembly, a two-day conference that featured leading keynote speakers, panels, intimate workshops and industry resource specialists.

The season prior, Liberty Fairs and Capsule partnered with the CFDA during Men’s Fashion Week and hosted two days of menswear fashion presentations at their NY Men’ shows.

Capsule was created by BPMW in 2007 and holds 10 men’s and women’s shows each year in New York, Paris and Las Vegas. 

“In today’s changing tradeshow landscape we’re so pleased to be officially joining forces with our good friends at Liberty Fairs,” said Deirdre Maloney, co-founder of Capsule.

She added, “Our spirit has always been independent and under Liberty Fairs we feel confident that Capsule will continue to support the industry’s most exciting labels and provide buyers and the press with the market’s best and brightest assortment. Change, especially in this case, is good.”

Members of the Capsule sales and production team will work with the Liberty Fairs group, to ensure a seamless transition for brands and customers, according to show officials.

This is the latest during the past several years of fashion retail trade shows changing hands, including the Business Journals Inc. portfolio going to UBM and now UBM, which encompasses the MAGIC shows, likely going to Informa.

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