MIFF Agrees to Cooperate with Association
The Malaysian International Furniture Fair (MIFF), the leading Malaysian furniture trade show owned by UBM Asia, announced an alliance with the Muar Furniture Association (MFA) that is expected to expand the show’s exhibition space by 25 percent in 2013.
MFA is one of the most prominent furniture industry groups in Malaysia and its members generate 45 percent of Malaysia’s furniture exports. As part of the agreement, MFA will participate exclusively in MIFF from 2013 and there will be a special marquee at MIFF for MFA exhibitors.
MIFF 2013 will be held at two venues, Putra World Trade Centre (PWTC) and Matrade Exhibition and Convention Centre (MECC). The event will be held from the 5th to 9th March. The 2012 edition of MIFF received a total of 20,000 visitors, including 6,605 overseas buyers from 140 countries and it featured 433 exhibitors.
M Gandhi, Managing Director of UBM Malaysia said, “We are delighted to work with MFA. This will not only raise the fair to record levels in terms of exhibition size and number of exhibitors, it will also bring a great boost for the Malaysian furniture industry as well. MIFF has always been a robust one-stop centre for global furniture buyers and exhibitors. Now buyers can source from an even bigger range of products and establish direct contacts with more top manufacturers at MIFF 2013. Muar has a dynamic heritage as the leading exporting hub for Malaysian furniture going back four decades. We are proud to work with them.”