Townsquare Media Acquires MAC Events Portfolio

December 10, 2013

MAC Events, a consumer and trade show producer with shows in New Jersey, Virginia and Pennsylvania, has been acquired by Greenwich, Ct.-based Townsquare Media.

“To partner with a company that shares our vision, and who operate the premier media assets in our home market is the perfect way for MAC Events to thrive for the next 40 years,” said Kevin McLaughlin, a partner at MAC Events. 

He added, “I am excited about the future as the combination of Townsquare and MAC Events will strengthen both our offering for exhibitors and attendees.”

McLaughlin has joined Townsquare and will continue to operate the business on a day-to-day basis. Similarly, the entire sales team from MAC Events has joined Townsquare and will continue to book and produce the events.

Its current slate of consumer shows includes the Garden State Home Show, Jersey Shore Home Show, Ocean County Home Show, South Jersey Home Show, New Jersey Flower & Garden Show, New Jersey Women’s Expo and the MAC Events Home and Garden Show (in Richmond, Va.).   

In addition, MAC also owns and produces the NJ Plants – Professional Landscape & Nursery Trade Show in association with The New Jersey Nursery and Landscaping Association and the Penn Atlantic Nursery Trade Show (PANTS) in association with the Pennsylvania Landscape & Nursery Association. 

“We are excited to integrate MAC Events into our solutions for local and regional business owners who are searching for new ways to spend quality time with their customers and, as importantly, their prospects,” said Dhruv Prasad, executive vice president, Live Events for Townsquare.

He added, “MAC Events creates an inviting environment where thousands of attendees come to see new products, learn new techniques and research local service providers. And for decades, over 1,500 small and mid-sized local businesses have relied on MAC Events to help grow their business.”

MAC Events will maintain its current branding.

Add new comment


Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!