Retention Is Better Than Cure
The event industry has a problem. Thousands of bright-eyed, enthusiastic and talented new staff join our great companies each year and throw themselves into the fast-paced world of event delivery. Then they leave.
The event industry has a problem. Thousands of bright-eyed, enthusiastic and talented new staff join our great companies each year and throw themselves into the fast-paced world of event delivery. Then they leave.
Trade shows are the best face-to-face sales and marketing venues in the world. Thousands of current clients and future prospects are gathered in one place, and they’re all focused on industry-wide problems that your company solves. The sales and marketing activity doesn’t have to stop when the show floor closes, however.
For all the talk of living a healthy lifestyle these days, from working out in hotel gyms to eating better while on the road, sleep is an essential part of the wellness equation that often gets neglected.
Event organizers today are using digital tools to provide better end-to-end experiences. Attendees expect convenience along with accurate, real-time information and crave two-way conversations, says Danielle Puceta, Freeman’s senior vice president of digital.
These are the main drivers for Freeman’s new Explore, Luminate and Fluent digital products. The offerings are designed to help event marketers increase and enhance attendee engagement.
As evidenced by its impressive growth in participation, relocating to Denver seemed to have been a good decision for the International Fly Tackle Dealer trade show, which took place Oct. 16-18 at Colorado Convention Center.
The inaugural edition of PRINTING United proved strategic reinventions can be a good move in the trade show industry. Held Oct.
Since 2014, the Urgent Care Association of America manages over 1,200 exhibiting companies for their annual UCAOA Urgent Care Convention & Expo.
Several event technology companies have been busy creating new and enhanced platforms as well as upgrading technologies to help venues and exhibiting companies enhance the trade show experience.
UFI, the Global Association of the Exhibition Industry, is reaching more industry professionals around the world than ever before. On Nov. 6, UFI members from more than 50 countries converged for the 2019 UFI General Assembly in Bangkok, Thailand, to review the organization’s work throughout the past year, as well as discuss plans for 2020.
Have you ever hired a photographer for an event (or worse, used your own smartphone) and wound up with very few photos you could actually use? Event photography is an important component of capturing the trade show or conference, but often it’s something that planners don’t spend much time thinking about aside from sourcing a photographer.