Toby Lewis, CEO of Live Group, has over 25 years’ experience in the communications and events industry. Under his leadership, Live Group has won a clutch of coveted industry awards and his advice on complex events is sought after in the UK and abroad by organizations ranging across charities, medical associations and government departments.
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast. One of the key challenges event professionals face now though is releasing profits from virtual events - overcoming the challenge requires a new playbook.
Ethan Becker, PhD. is a senior coach and trainer with the Speech Improvement Company. He is a co-author of Mastering Communication at Work, holds multiple degrees in communication and travels the globe coaching and training leaders of countries, companies and people on how to be more effective and comfortable with their presentation skills.
Rae Oliver is a content manager for Truly Experiences and a freelance writer with a passion for travel, social media and online marketing.
Arvind Kothandaraman is the general manager of specialty diagnostics at PerkinElmer. His primary interest is in equipping clinical laboratories with the tools needed to meet their technical and operational goals. Prior to PerkinElmer, he held positions at Thermo Fisher Scientific, BioReference Laboratories and Advanced Analytical Technologies.
Tim Groot is the CEO and founder of Grip, the first market engagement platform for event organizers to create virtual, hybrid and live event experiences in a single solution. Tim founded Grip in 2016 to help maximize the return on time invested from attendees and exhibitors attending industry events.
Dave Wuethrich, Chief Operating Officer at Convention Data Services, has more than 20 years of experience providing client services, registration management, data cultivation and integrated solutions for show managers.
Las Vegas is constantly evolving. From electric experiences and new resorts to the latest in culinary trends, Vegas is the place where everything is bolder and brighter. As gathering and capacity numbers are increasing, the destination continues to keep “Meet Smart, Vegas Smart” measures at the forefront, while the new, exciting experiences take center stage.
Madeline David is a former TV news reporter and anchor, now working as a virtual events emcee and Communications Strategist at Centrifuge Media, Inc., in Raleigh, North Carolina. After seven years as a journalist covering stories across Texas, the Southwest and Coastal Virginia, she made the switch to the events industry and hasn’t looked back!
