Al Torres is the co-founder and president of SummitSync, a meeting automation platform used by companies to increase the success of their event marketing investments. Al is a multi-time entrepreneur and seasoned executive with over 15 years of experience in sales, business development and growth strategy.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!