Song Heo is the Senior Vice President of OOH Media Strategy for EMC Outdoor. When not thinking about innovative solutions for effective event and Out of Home advertising campaigns, Song enjoys talking about all things food, history and politics, music and pop culture.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience