Song Heo is the Senior Vice President of OOH Media Strategy for EMC Outdoor. When not thinking about innovative solutions for effective event and Out of Home advertising campaigns, Song enjoys talking about all things food, history and politics, music and pop culture.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.