How to Use Technology in Your Trade Show Booth

March 15, 2014

Kristin Hovde

Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.

Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.

Customize Your Booth with Video Monitors

Whether you are limited on employees to staff your display system or all of your staffers are in the middle of speaking to other attendees, video monitors will keep people hanging around your trade show booth while you finish what you are doing. These monitors could display demonstrations of your product or a presentation of what your company does. Have more than one monitor placed strategically around your exhibit so that they can easily be seen by all of your booth visitors.

Use Smart Phones or Tablets

There are a couple ways tablets or smart phones can be used; capture information from leads or have a kiosk set up with a tablet that can be used by attendees who may be waiting to speak with you. Snap photos of attendees’ business cards in order to get all of their contact information without relying on their handwritten information that may or may not be easy to read. Also, by taking pictures and saving them to your tablet or phone, you’ll have them all in one place and will not have to save every business card you collect.

Your audience may also appreciate having a station set up with a tablet that would allow them to view your website. Having this available to them will give these potential customers the opportunity to see exactly what your company has to offer.

Offer both Traditional and Digital Information

Digital brochures and information cost less than traditional brochures and won’t take up any space at the booth. Many attendees will prefer digital information because it can be emailed to them instead of needing to carry it throughout the event. After visiting several booths, the amount of brochures and literature that gets collected can be overwhelming. However, there are still going to be some people who prefer having traditional print materials so it is important to have both traditional and digital available for your booth visitors.

It’s so much fun to see how different exhibitors are using technology in their booths to draw in a crowd. These ideas should help you create a winning show display.

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