News
Apr 17, 2023
What are exhibitors and sponsors seeking from trade shows, how has that changed since 2019 and what can trade show organizers do to deliver better ROI? Jenn Harrison, who has served as trade show manager for General Dynamics Mission Systems for more than 16 years, and Cheryl Soares, who has served as manager, trade shows and foodservice promotions for the California Milk Advisory Board for more than 17 years, shared their perspectives at the Society of Independent Show Organizers (SISO) CEO Summit, held March 20-23 at the Four Seasons in Las Vegas.
The session, “Customer Spotlight:… more
Apr 14, 2023
Thrust Carbon, a leading sustainability intelligence platform for the travel industry, recently unveiled Thrust Events, a powerful SaaS application designed to bring sustainability reporting with ease to large meeting and event (M&E) programs. The company’s organizations at launch represent more than 20,000 meetings per year.
"We are thrilled to launch Thrust Events, a groundbreaking technology platform that empowers event management agencies to reduce the carbon footprint of their events in an affordable and efficient manner," said Kit Aspen, co-founder of Thrust Carbon. "Unlike… more
Apr 14, 2023
Leading global tech media, data, research and marketing services provider International Data Group (IDG) has tapped Steve Corrick as senior vice president of events for International Data Corporation (IDC) and Foundry, a subsidiary of IDG.
A highly experienced international event leader who has run large event portfolios for UBM, CMP, Canon Communications and Andry Montgomery, Corrick most recently served as CEO Americas for Comexposium Group, France’s largest event organizer and owner of 170 B2C and B2B events across 11 market sectors, including food, agriculture, fashion, security, digital… more
Apr 13, 2023
As the world gets ready to celebrate Earth Day on April 22, Trade Show News Network (TSNN) caught up with the Joint Meetings Industry Council (JMIC) Executive Director Alexander Alles to find out the latest on Net Zero Carbon Events (NZCE), an initiative to connect the events industry globally to the rapidly growing movement toward net zero by 2050. Alles was appointed to the newly created position in August 2022 to oversee the initiative as part of his duties.
When was the initiative launched?
In Nov. 2021, world leaders met in Glasgow, Scotland, at COP26 to present how their countries… more
Apr 12, 2023
Conference and trade show organizers often experience high volumes of routine questions from attendees in the months and days before their events, just as the organizer is the busiest with logistics and production work. With all the recent hype around generative AI tools like ChatGPT, it’s worth exploring how generative AI can help event organizers. Mindverse, the developers of MindOS, have created a generative AI tool that has big potential in the MICE industry.
This tool lets organizers create customized AI beings that can serve as chatbots and virtual assistants to answer commonly asked… more
Apr 11, 2023
The U.S. B2B exhibitions industry is continuing a robust rebound and demonstrating a continued improvement in Q4 2022 from the previous 11 quarters, according to the Center for Exhibition Industry Research’s (CEIR) 2022 Fourth Quarter Index results, which was released in late March.
Figure 1: B2B Exhibition Industry Cancellation Rate, %
The cancellation rate for in-person trade shows and events dropped to 1.3%, a substantial improvement compared to 97.9% in Q4 2020 and 14.8% in Q4 2021. This relatively low cancellation rate and the continued improvement in metrics outcomes for completed… more
Apr 10, 2023
Attendees and exhibitors are continuing to eagerly return to in-person trade shows, and the momentum of many B2B events and the industries they serve appear to be showing no sign of slowing down. Case in point: The ARA Show and Intersolar North America (ISNA) and Energy Storage North America (ESNA), which took place on opposite sides of the U.S. during the same week in Orlando, Fla., and Long Beach, Calif., respectively. Here’s a summary of these two successful events and what show organizers say was the secret to their robust attendance this year.
The ARA Show 2023
Upon the completion of… more
Apr 07, 2023
Leading global event company Freeman has entered into a strategic partnership with Zenus, a top provider of behavioral analytics for events and retail, to introduce a service that gives show organizers cutting-edge tools to measure attendee sentiment and engagement.
With Zenus’ ethical artificial intelligence (AI)-based behavior mapping, Freeman’s customers will receive aggregated and anonymized data around dwell time, sentiment and attendee activation. This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning.
Freeman chose Zenus as… more
Apr 06, 2023
Independent trade show executives, suppliers and industry media convened March 20-23 for the 2023 Society of Independent Show Organizers (SISO) CEO Summit at the Four Seasons Hotel in Las Vegas.
The four-day event offered content on a wide variety of topics, from a global economic forecast and an update on the Net Zero Carbon Events initiative to a study on DEI at the top 20 exhibition companies and research on next-gen event-goers.
As in years past, the attendee and speaker list featured a who’s who of industry leaders (see who attended in 2023 here). The Tarsus team, which publishes TSNN… more
Apr 05, 2023
After 11 years as president and CEO of the International Association of Exhibitions and Events (IAEE), David DuBois will retire effective Dec. 31, 2023.
DuBois will lead the association through its strategic growth initiatives in 2023 and continue to build on his legacy of advancing IAEE’s mission and member community.
“IAEE is a large and diverse global association that represents a vast ecosystem,” DuBois said. “I look forward to continuing to lead the exhibitions and events industry's trade association, and over the months ahead, my goal is for IAEE to continue delivering valuable… more
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.