News

Feb 14, 2019
While innovations in exhibit design and technology continue to drive the trade show industry’s evolution, the development of lead capture and post-show strategy can be overlooked. To remedy that, Gateway, a St. Louis-based exhibitor services company, is now offering a next-generation digital lead capture system designed to help exhibiting companies improve their show metrics. Launched last month, LeadConnectis an interactive platform integrating lead capture, qualifying surveys and digital collateral on a custom-branded device. The system gathers data instantly and syncs with most CRM or… more
Feb 14, 2019
The UFI Global Exhibition Barometer, issued semi-annually by UFI, the Global Association for the Exhibition Industry, is an important gauge of global trade show health. The latest report, which came out Feb. 5, revealed a positive look at 2019. Between mid-2018 and the end of 2019, the data shows a majority of companies from all four global regions indicate gross turnover increases. This positive outlook is especially strong in the Asia/Pacific and Middle East/Africa regions, which each recorded their highest levels in the last five years. A growing number of companies are also trying to… more
Feb 13, 2019
Sustainability and “green” practices are becoming standard for many corporations, driven by both a belief in corporate responsibility and by customer mindset. A recent Nielsen global online survey shows 81 percent of respondents feel strongly that companies should help improve the environment. The initial worry that sustainable events would result in higher costs has subsided. In fact, it has been shown that environmentally-friendly events can actually cost less, as they require a more mindful approach to waste reduction. But there is still quite a bit of misperception related to what it… more
Feb 12, 2019
As part of its ongoing partnership with the American Heart Association’s Orange County Division, Visit Anaheim has donated eight life-saving CPR kits to two more high schools in its local community. Launched in November 2017 in conjunction with the AHA, the CVB’s multi-year Heart-to-Heart campaign was created to give back to local residents by providing more than 15,000 Anaheim high school students with life-saving CPR skills and education.  “Inspired by American Heart Association’s decision to host their 2017 Scientific Sessions at the Anaheim Convention Center after a 16-year absence and… more
Feb 12, 2019
As technology continues to become an essential part of the trade show ecosystem, some show organizers are creating dedicated showfloor spaces for tech innovations that make sense for the industries their shows represent.  Case in point: PROCESS EXPO, which will unveil its Augmented Reality Showcase as one of its new showfloor activities, Oct. 8-11 at McCormick Place in Chicago. Organized by Harvin AR, the AR Showcase will provide attendees with new ways to experience processing and packaging equipment through AR holograms and guided AR training simulations by participating exhibitors. The… more
Feb 12, 2019
The sun will shine bright in San Diego next week as the National Grocers Association convenes in the city for the first time ever for the 2019 NGA Show. The 35th annual trade show and conference for the grocery industry brings together independent retailers and wholesalers, food retail industry executives, food/CPG manufacturers and service providers for learning and networking opportunities. This year’s show, produced and managed by Clarion UX, will feature more than 400 exhibiting companies occupying a total of 57,000 square feet of space across San Diego Convention Center, Feb. 24-27.… more
Feb 12, 2019
Are you feeling uncertain about how to get more millennials to your event? Then you won’t want to miss our next Ask Me Anything chat, Marketing Your Next Event to Millennial Professionals, set for Thursday, Feb. 28 at 2 p.m. EST. Join our host Dahlia El Gazzar of DAHLIA+ AGENCY and special guest Michaela Alexis, one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding, to learn best practices for marketing your event to an audience that is critical to your event’s future success. RSVP for this free chat HERE today via Facebook or simply join HERE… more
Feb 11, 2019
Messe Frankfurt — known as the world’s largest trade show, congress and event organizer — has deployed electric StreetScooters transport vehicles for deliveries on its exhibition campus. As part of a two-year trial, the zero-emission vehicles are being used for Messe Frankfurt exhibitors and visitors.  With an area the size of 90 football fields comprising 11 exhibition halls, more than 90 conference rooms and 26 restaurants, the Messe Frankfurt exhibition grounds are a veritable “city within a city.” It offers services including booth construction, visitor marketing and catering, ensuring… more
Feb 07, 2019
AEG Facilities, the venue management subsidiary of AEG, and SMG, an Onex portfolio company and venue management company, have signed a definitive agreement to merge. This combination will create a new, standalone global facility management and venue services company that will operate as ASM Global (“ASM”). Onex and AEG’s subsidiary will each own 50 percent of the company following the completion of the transaction. The terms of the transaction were not disclosed. Wes Westley, CEO and president of SMG, said, “This merger is a major step for our industry. We are excited to bring… more
Feb 07, 2019
TicketSocket, a white-label ticketing, registration and data marketing company, has released Ice Cream Social (ICS), a social commerce platform that harnesses affiliate marketing concepts to help turn customers into promoters.  This social invite tool enables vendors to increase their sales via customer referrals that incentivize their network of friends in an effort to turn customers into influencers and their connections into leads.  According to Mark Miller, CEO of TicketSocket, this new system seamlessly integrates with e-commerce sites to track conversions and aggregate customer data,… more