News

May 01, 2018
May 25 is the day that the General Data Protection Regulation (GDPR) goes into effect. The GDPR provides EU citizens specific privacy rights regarding the collection, storage, transfer and use of their personally identifiable information. Non-compliance with the GDPR may result in significant fines and penalties of “up to €20 million, or 4% of the worldwide annual revenue of the prior financial year, whichever is higher,” according to the GDPR’s regulation 2016/679. In March, I attended a roundtable event co-hosted by Key Events and Lenos Software on GDPR compliance and how it will affect… more
May 01, 2018
The International Association of Exhibitions and Events celebrates another successful Women’s Leadership Forum April 30-May 1 at the InterContinental Washington, D.C. – The Wharf in Washington, D.C. More than 220 attendees sold out this year’s event, which featured education sessions for women at all stages of their career. The 2018 IAEE Woman of Achievement Award was presented to Jennifer Hoff, CEM, president, Taffy Event Strategies during the forum. “Jen took a leap of faith when she launched Taffy Event Strategies. She knew she had the knowledge, skills, and a bit of courage to be… more
Apr 29, 2018
While planning an event in an industry, show organizers quickly learn the leading voices of that industry. These voices influence large communities and offer a type of credibility brands themselves cannot. As a result, marketers have quickly engaged in “influencer marketing campaigns.”   “Influencers are a class of individuals who naturally attract emulation by their behaviors, relationships or opinions,” said Tamar Beck, CEO of Gleanin, an influencer marketing platform.   Ed Several, senior vice president of Reed Exhibitions-Americas, defines event influencers as any attendee or exhibiting… more
Apr 26, 2018
In a continuing effort to enhance its international business relationships, World Trade Center Las Vegas recently signed three Memorandums of Understanding (MOU) at the 49thWorld Trade Center Association General Assembly in the Netherlands with host World Trade Center Leeuwarden, World Trade Center Twente and World Trade Center Denver. The agreements encourage Las Vegas to co-market with the three cities under the WTCA’s expansive brand to create access to key trade information and market research as well as facilitate business trade missions around the world.  “Following a record-breaking… more
Apr 26, 2018
B2B eCommerce company, NuORDER, has launched Online Trade Show, a digital B2B marketplace where wholesale buyers can discover new brands, browse digital brand catalogs and place orders on demand anywhere and anytime from any mobile web browser.  Designed to be a digital continuation of the expo floor that compliments the physical trade show experience, the new platform offers buyers the discovery element experienced at live shows while enabling them to connect and conduct business with brands online both during and after the event.  Officially unveiled in December, Online Trade Show… more
Apr 25, 2018
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.  To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings.  “We’ve blended decades of experience in live event marketing and domain knowledge with the… more
Apr 24, 2018
Workforce management technology solutions provider, LASSO, has launched LASSO Signature, a new e-signature product that enables customers to electronically complete, review and sign documents from the same system they use to schedule, communicate and manage their workforces. Designed to help streamline the on-boarding process and simplify on-going policy management, the new solution operates seamlessly with LASSO’s workforce management platform, dedicated to helping companies manage and automate their labor workflows and simplify processes for their crew and staff, according to Angela Alea,… more
Apr 24, 2018
The Society of Independent Show Organizers (SISO) has awarded the trade show for-profit industry’s most prestigious award, the “Robert L. Krakoff Industry Award of Excellence” to Galen Poss, vice chairman of dmg::events. “SISO is proud to announce the winner of the 2018 R L Krakoff Award is Galen Poss,” said Tony Calanca, executive vice president of Exhibitions for UBM. He added, “Galen has demonstrated in his more than two decades of work in the face-to-face industry his leadership, professionalism, dedication to the industry, and his humanity.  We could not be happier than to have Galen… more
Apr 24, 2018
Based on after-show feedback from the more than 14,000 participants of the WVC Annual Conference held in Las Vegas, the show is moving their conference back to February and has shortened the duration by one day.  New dates for the WVC Annual Conference will be Feb. 17-20, 2019, at the Mandalay Bay Convention Center.  The conference dates will stay on President’s Day Week, with an exception in 2021 due to “MAGIC” reserving much of the convention space in the city for their international apparel show. “WVC’s goal is to always respond to the needs of the profession and our participants.… more
Apr 23, 2018
For the ninth year in row, Trade Show News Network will hold its prestigious and original TSNN Awards program that honors the top fastest-growing shows in attendance and net square footage Aug. 10-12 in Louisville, Ky. The list of 50 shows that will be feted during the three-day, celebration-filled event can be found listed below and also HERE.  “The Top 50 fastest-growing show winners were chosen by their show’s growth rate between 2015-2017 in attendance and net square footage,” said Tarsus Media President Rachel Wimberly. She added, “We are really excited to fete all of the winners for… more