News

May 26, 2021
Hubb CEO Allie Magyar knows first-hand what it’s like to face gender discrimination and unconscious bias in the technology world. In the early days of the event software company, she remembers being consistently asked to explain how she wouldn’t fail rather than how she would succeed, an over-arching attitude made more apparent by the prevalence of male-led companies able to raise large sums of money while female-led companies struggled to get investors. While she never let the naysayers stop her from turning Hubb into a successful event management platform, she still experiences the… more
May 25, 2021
Event and hospitality companies are gearing up for a digital financial future by accepting cryptocurrency as a customer payment option. Defined as “a digital currency that can be used to buy goods and services, but uses an online ledger with strong cryptography to secure online transactions,” cryptocurrency is more than a speculative investment trend. Mainstream adoption is already here, with major companies including PayPal, Visa and Mastercard jumping on the crypto train.  As hotels, resorts and event-related companies continually seek out opportunities to better serve the needs of their… more
May 24, 2021
Ryan Costello, founder of Event Farm, has made a career off of bringing people together since graduating from Georgetown University. In more than 18 years as an event producer and experiential marketer, Costello has assisted the likes of Nike, Google, Yahoo, Microsoft, Adobe and JP Morgan Chase execute thousands of event experiences around the world. Needless to say, he is eager to get back to business as usual. But Costello is concerned about how the industry revives itself. “There is this kind of pressure to hurry up and get back,” said Costello, whose company, Event Farm, was acquired by… more
May 21, 2021
Start spreading the news: Destinations are open for business. But rather than screaming to the hills, CVBs and destination management companies are taking a more selective approach to how they roll out the red carpet. Targeted messaging is the theme uniting an array of approaches taken to attract groups to town. Here are some highlights: Explore St. Louis A new ad campaign from Explore St. Louis is arguably more star-studded than the recent Academy Awards ceremony. Among the celebrities pitching the Arch city to incoming guests are John Goodman, Jenna Fischer, Andy Cohen, Ozzie Smith and… more
May 19, 2021
Call it the light at the end of the Ted Williams tunnel. Massachusetts Gov. Charlie Baker and Boston Mayor Kim Janey announced that pandemic restrictions will be lifted as of May 29. The move paves the way for the Massachusetts Convention Center Authority to welcome groups back at full capacity by next week. In reality, the calendars for top-notch venues including Boston Convention & Exhibition Center, The Lawn On D, Powered by Citizens Bank, the John B. Hynes Veterans Memorial Convention Center and the MassMutual Center in Springfield reveal a slow trickle before the dam bursts this… more
May 19, 2021
Not long ago, Matt Coyne found himself registering for an event. There’s nothing remarkable about that for the U.K.-based industry veteran. It was a show Coyne has attended for 15 consecutive years, and yet here he was basically starting from scratch signing up for a show. Again, this is a relatively common, if aggravating, occurrence among all event attendees. Yet the timing was right that starting over for the 15th time at one event struck a nerve. “I just wanted to register and be done,” he said. With the pandemic regrettably providing Coyne — well-regarded for his time at GES and ASP… more
May 18, 2021
Ask Julie Coker, president and CEO of the San Diego Tourism Authority, what inspired her to pursue a career in the hospitality and destination marketing industries and she’ll point to a high school waitressing job that taught her the art of taking care of people. “I’ve always had this A-type personality, so…I was always focused on taking orders correctly, ensuring hot food was served hot and cold food cold, but I also enjoyed helping people make memories whether they came in for a special birthday, graduation, vacation or night away from the kids,” she explains. “I knew the customer service… more
May 17, 2021
Two major events dedicated to health and science professionals have indicated they will require attendees to provide proof of vaccination to enter. The decisions, made by organizers of HIMSS21 Health and Safety Hub and HLTH 2021, are among the first large events to declare that in-person participants will need to be fully immunized as the country emerges from the pandemic. Last week, the Centers for Disease Control and Prevention announced that vaccinated individuals did not need to wear a mask in most instances in which they are surrounded by others who have received their shots. The… more
May 17, 2021
It’s safe to say that most of us in the trade show and meetings industry know someone whose job was affected by the pandemic. After all, the events industry was one of the first to shut down when COVID-19 took hold in the U.S., and will be one of the last to fully reopen. The need for immediate action is great; according to recent travel, hospitality and trade show industry reports, 65% of all lost American jobs came from the travel and hospitality industries, with 2020 seeing an almost 80% decline in exhibitions.  To help get the industry back to business and restore those lost jobs, the… more
May 14, 2021
JUNO, a leading software company distinguishing itself in the virtual/hybrid era, has brought LaDonna Whitaker on board as vice president of sales. The hire is the latest in a series of moves Juno is making to bolster its leadership as the events industry moves past the COVID-19 lockdown and into a new frontier of engagement. Whitaker arrives at JUNO from Virgin America, a company that rose in prominence under the guidance of her team. Among Whitmaker’s many impressive firsts in a career leading travel’s intersection with technology, Whitaker was the first sales associate hired for Experdia’… more

Partner Voices

Now, you’ll be able to seamlessly connect your virtual and in-person audiences and deliver enterprise-grade, fully integrated hybrid events - without the need to manage multiple vendors. The return of face-to-face experiences will raise questions about how to create the best blended event that combines in-person and virtual elements.