News

Jun 28, 2021
In response to audience and industry demand, three leading show organizers are gearing up to launch two new trade shows for the food and beverage and the plastics processing industries next year. Take a look! SIAL America Leading global event organizers Comexposium and Emerald have formed a strategic partnership to launch the first large-scale, generalist food show for the $1.5 trillion U.S. food and beverage market: SIAL America. Set to debut March 22-24, 2022 at the Las Vegas Convention Center, it will co-locate with Emerald’s International Pizza Expo and International Artisan Bakery Expo… more
Jun 27, 2021
There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event: Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling… more
Jun 25, 2021
Organizations far and wide are celebrating Pride Month by showing their support for the LGBT+ community through awareness-raising efforts, fostering more diverse and inclusive cultures and supporting progressive change. But for the LGBT Meeting Professionals Association, Pride is a year-round effort to change minds, hearts and attitudes. As the only organization solely committed to connecting, advancing and empowering the LGBT+ meeting professional community, the LGBT MPA works to represent and uplift LGBT voices, educate the industry on a broad range of topics pertaining to inclusion and… more
Jun 24, 2021
When faced with extraordinary challenges, focus on the things you can control. That’s a lesson that Ashley Mills, CEO of The Vision Council, had to apply in the summer of 2020 when the association faced losing more than 70% of its revenue from its canceled trade shows. Instead of going into survival mode, the organization implemented a long-term strategic plan that included doubling down on delivering value to its members while also looking at how it could work and ready itself for recovery. “It is already paying off and reflected in our membership growth, our research relevance, our advocacy… more
Jun 23, 2021
Just because in-person events are returning doesn’t mean technology is going to take a back seat. The past few weeks have been filled with news of mergers, partnerships, innovation and the funding to make it all possible. See how the event tech world is positioning itself for the future of gatherings. MeetingPlay Hybrid technology company MeetingPlay has secured $75 million in funding from Sunstone Partners, a growth-oriented private equity firm focused on software and tech-enabled services companies. The move allows for vast expansion of MeetingPlay’s already impressive capabilities.… more
Jun 22, 2021
Peter Eelman, vice president and CXO at AMT — The Association For Manufacturing Technology, strode up to the stage at Arie Crown Theater at McCormick Place. “We are coming back,” he said. “Let that soak in for a moment.” While he was specifically referring to the International Manufacturing Technology Show powered by AMT, occurring Sept. 12-17, Eelman may as well have been speaking for Chicago’s trade show industry. Shut for 14 months due to COVID, McCormick Place officials and several returning organizers gathered in May to celebrate the return of business. The event was also a showcase of… more
Jun 21, 2021
Throughout the trade show and related industries, new mergers and acquisitions are being established as organizations position themselves for future growth and success. Take a look at two major deals that happened earlier this month: National Restaurant Association and Winsight On June 1, the National Restaurant Association announced that it has taken a majority stake in Chicago-based Winsight Holdings, LLC, a media, events and information company that connects the restaurant, foodservice, convenience retailing and grocery industries through an extensive portfolio of research, events and… more
Jun 21, 2021
More than 1,200 event professionals gathered at MPI’s World Education Congress at CAESARS FORUM last week, the largest in-person industry event so far this year. While attendance was about half of pre-pandemic levels, the large showing is another shot in the arm for an industry recovering from essentially a lost year of business. A hybrid event, WEC placed an emphasis on safety in bringing together 1,229 people in Las Vegas and attracted another 568 remote attendees. Content reflected the state of the industry, pointing toward ways to hold events responsibly while confronting social issues… more
Jun 18, 2021
If you are looking for a pioneer in event technology, it’s hard to beat Anil Punyapu. The senior vice president of sales at Cvent has been with the event registration and software giant since 2003 – or more than three-quarters of its impressive lifespan. Virtual events are nothing new to Punyapu and Cvent, though no one could quite predict what 2020 would bring to the world and events industry. With more than a year under our belts, and the worst of the pandemic seemingly over in this country, Punyapu is looking ahead to a future in which technology and meetings are more integrated. “We… more
Jun 17, 2021
Business travel appears to be still stuck in quarantine as Americans begin returning to pre-pandemic levels for vacations and road trips. If this trend continues, meetings and events may not see a full recovery from COVID-19 until 2023 or 2024. Trying to jumpstart a sluggish re-awakening, the U.S. Travel Association issued bleak warnings about the impact that weakened business travel could have on the whole country. As part of the “Let’s Meet There” campaign, USTA has partnered with Ohio State University to develop what they hope to be universal standards for meeting safely.  The lack of… more

Partner Voices

Now, you’ll be able to seamlessly connect your virtual and in-person audiences and deliver enterprise-grade, fully integrated hybrid events - without the need to manage multiple vendors. The return of face-to-face experiences will raise questions about how to create the best blended event that combines in-person and virtual elements.