News

Sep 03, 2020
Cincinnati-based Fern, a national marketing support and trade show services provider, is partnering with ShareMy.Health, a healthcare technology developer, on Fern Health Check. Available to all trade show and event organizers, this digital platform will allow for consumer-controlled sharing of health data. While the return to live events will require a combination of many factors, individual safety and comfort levels will be at the foundation. Until there is a vaccine with widespread availability and coverage – and likely for an extended time thereafter – self-assessment, testing and… more
Sep 02, 2020
If events are held responsibly through strict implementation of health and safety guidelines, will people feel safe to attend in-person trade shows and events during a pandemic? That’s the question event organizers continue to struggle with, yet new data from event marketing and planning company GES sheds some light on the answer. In a survey of more than 1,300 attendees in June and July, GES research uncovered five distinct groups of show attendees based on their COVID-19 perception of risk assessment and mitigation requirements, including temperature checks, mandatory face masks,… more
Sep 01, 2020
Two leading event producers have been busy expanding their show portfolios with the acquisitions of trade shows in successful and new markets. Here are the details: Emerald Expositions Emerald has acquired the largest bakery trade show and conference in the Eastern U.S., Atlantic Bakery Expo, from the New York State Association of Manufacturing Retail Bakers and the New Jersey Bakers Board of Trade. As part of the agreement, both associations will continue to sponsor and support the event. The financial terms of the transaction were not disclosed. The show’s acquisition enables Emerald to… more
Sep 01, 2020
PCMA and Korea MICE Association have signed a two-year strategic agreement to provide support to members of both organizations and equip them for the post-COVID return of events through specialized training programs.  The partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea, in a move to ensure event planners are skilled for designing and delivering hybrid and digital events. Karen Bolinger, PCMA’s managing director for APAC, said this partnership is an opportunity to engage with the Korean business events industry by providing practical, skills-… more
Aug 31, 2020
Tarsus Medical, a division of U.K.-based Tarsus Group, successfully concluded two virtual summer education events, focused on anti-aging and cardiometabolic health, that were converted from live ones. "For the first time ever, Tarsus Medical Group delivered our summer educational conferences entirely online to a community of diverse practitioners across the globe,” said Doreen Brown, Tarsus Medical CEO. She added, “While it was surely not what we had envisioned when we first began planning for this year, these adjustments have encouraged our team to recommit to the most essential aspects… more
Aug 31, 2020
Following the implementation of a “back on track” reopening program that included new health and safety measures directed by a local task force, Indianapolis has seen a surge in meetings activity. In the four-week period following the July 7 reopening of Indiana Convention Center (ICC) — which recently spent $7 million on health and safety improvements — the city successfully hosted 18 meetings and events with a total of more than 40,000 attendees.  “With more than 50 percent of the nation’s population within a day’s drive of Indy, coupled with the health upgrades to our center, we’ve seen a… more
Aug 28, 2020
Despite a modified format, smaller footprint and lighter traffic than usual, the Summer 2020 Atlanta Market experienced a better-than-expected outcome. Held Aug. 13-18 at AmericasMart in downtown Atlanta, the biannual gift, home décor and lifestyle event experienced positive buying activity buoyed by extensive health and safety measures. According to officials from International Market Centers, the world’s largest operator of premier showroom space for furniture, gift, home décor, rug and apparel industries, the event’s showroom-only appointment format took place in 74 percent (950) of its… more
Aug 27, 2020
To showcase measures being taken to support the safe return of in-person meetings and events, the Meetings Mean Business Coalition (MMBC) is enlisting corporate executives, policymakers and meetings industry leadership to engage in critical conversations in ongoing virtual discussions. The series, which premiered in July, will continue through this fall. Here are five highlights of conversations thus far: 1. Safety Comes First The meetings and travel industry has been hard at work putting protocols in place so that those who want to meet in small numbers can do so safely, even now. Each… more
Aug 26, 2020
The International Association of Exhibitions and Events is moving forward with a different event model for this year’s Expo! Expo! IAEE’s Annual Meeting & Exhibition. Set for Dec. 8-10 at Kentucky International Convention Center in Louisville, the annual show for exhibition and event industry professionals will be produced as a hybrid event that will include a virtual and a live, face-to-face experience.   According to Scott Craighead, IAEE vice president of exhibitions and events, the virtual component will still allow attendees who are unable to participate in person the opportunity to… more
Aug 25, 2020
In an effort to update event professionals on the processes for meetings and events that have been redefined in response to the COVID-19 pandemic, Marriott International has published a series of new materials on its Marriott Bonvoy Events site.  Part of Marriott’s “Commitment to Clean,” the new digital content highlights the latest sanitation guidelines, operational training for associates and conference technologies the company’s hotels have implemented to ensure groups can gather when they are ready. Included in the new materials are an informational video, customer stories and other… more

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