News

Sep 29, 2014
Trade Show News Network will be offering another complimentary webinar in its well-regarded series – "The Big Bang Theory of Event Content Marketing". The webinar will be held Oct. 16 at 1 p.m. EST and you can register HERE. Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or 75 minutes. Then, it’s gone from sight. Show organizers need to make their content last beyond the… more
Sep 28, 2014
The American College of Obstetricians and Gynecologists has appointed J. Spargo & Associates, Inc. as its registration, housing, and lead retrieval company for its 2015, 2016, and 2017 Annual Clinical & Scientific Meetings. The event highlights new technology, current clinical dilemmas, and “hot topics” facing those involved in the field of obstetrics and gynecology.  The 2015 Annual Clinical & Scientific Meeting will be held May 2-6 at the Moscone Center in San Francisco. Founded in 1951 in Chicago, Illinois, the American College of Obstetricians and Gynecologists has… more
Sep 28, 2014
The American Academy of Anti-Aging Medicine (A4M), which holds two world congresses each year and brings together thousands of practitioners, recently released the dynamic program for the 22nd Annual World Congress on Anti-Aging Medicine, scheduled Dec. 11-13 at the Venetian/Palazzo in Las Vegas. The program features three distinguished key speakers and three full days of innovative cutting-edge information from the fastest growing specialty in healthcare. “We are very excited about the level of enthusiasm we have received from speakers, sponsors and attendees for our annual Winter… more
Sep 28, 2014
In its second year, MEDICAL WORLD AMERICAS conference and expo, on tap April 27-29 at the George R. Brown Convention Center in Houston, will bring together clinicians and health care administrative professionals from the public and private sectors, as well as the world of academia. Launched last year as a unique collaboration between Texas Medical Center, Houston First Corporation, the organizers of MEDICA in Germany, and the Greater Houston Convention and Visitors Bureau (GHCVB), MWA has partnered with several organizations and lined up leaders in health care as advisors.   For the… more
Sep 28, 2014
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months. 1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com) 2.       As is using responsive design to serve mobile users. 80.8% of users report reading… more
Sep 28, 2014
Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services.  The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.… more
Sep 28, 2014
As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months. 1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com) 2.       As is using responsive design to serve mobile users. 80.8% of users report reading… more
Sep 28, 2014
Signature Boston has added two partnerships to strengthen its portfolio of services available to meeting planners working at the Boston Convention & Exhibition Center (BCEC) and the John B. Hynes Veterans Memorial Convention Center by offering Digital Event Solutions and Registration Services.  The new partnerships come as part of an ongoing effort of the Massachusetts Convention Center Authority’s (MCCA) Strategy & Product Development Team to improve the customer experience, supporting the promise of a Signature Boston experience, according to bureau officials.… more
Sep 27, 2014
By Benjamin Rabe, CEM and Alexa Newman As trade show managers, it’s easy to get focused on the attendee and exhibitor experience at events and lose sight of the members who aren’t able to attend. But by taking some innovative actions, we can include and even engage members who are staying home. The American Society for Healthcare Engineering (ASHE), a personal membership group of the American Hospital Association (AHA), encountered this issue. ASHE hosts two annual conferences a year, each averaging 2,000 attendees and over 1,000 exhibitors. However, 6,000 members weren’t attending the events… more
Sep 26, 2014
The International Association of Exhibitions and Events unveils this year’s recipients of the IAEE Awards program, which recognizes professionals who have made outstanding contributions to the exhibitions and events industry. The recipients will be honored at the IAEE Annual Networking Luncheon and Awards Presentation to be held Dec. 9-11 during Expo! Expo! IAEE’s Annual Meeting & Exhibition in Los Angeles. “The IAEE Awards Committee is very proud of this year’s honorees,” said 2014 IAEE Awards Committee Chairperson David Audrain, CEM. He added, “The dedication shown by these… more