News

Nov 30, 2014
In its first edition since E.J. Krause & Associates bought a majority stake in the MetroCooking DC show, it increased attendance by more than 30 percent, compared with last year’s show. “MetroCooking DC experienced significant growth this year. The addition of various programming elements and a focus on visitor experience allowed us to expand the consumer base resulting in increased attendance,” said Ned Krause, CEO, E.J. Krause & Associates. He added, “Thanks to the excellent results obtained at this year’s event, we see tremendous growth opportunity for MetroCooking DC in the future… more
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers. Some popular formats for native ads include: Ads shown alongside organic results on search engines Promoted posts for keyword searches on social media Recommended articles on blogs Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 30, 2014
Native advertising, popularly defined as advertising that matches the context of the content and platform on which it is displayed, has been consistently gaining approval from digital marketers. Some popular formats for native ads include: Ads shown alongside organic results on search engines Promoted posts for keyword searches on social media Recommended articles on blogs Though native advertising may seem similar to content marketing, there are some very subtle differences between the two. One likes the distinction made in this blog post: “sponsored content is designed… more
Nov 23, 2014
Held last week in Las Vegas, DEMA Show not only had a sold-out showfloor, but also saw attendance numbers trending 8 percent higher, compared with 2012, when it was last held in the city. Final attendance numbers are not yet available.  The show, held Nov. 19-22 at the Las Vegas Convention Center, spanned 145,790 net square feet with 644 companies, representing 5.6-percent growth, compared with the last show cycle. "DEMA is a great client, and they continue to bring fresh ideas that add value to their show each year," said Andrew Ortale, National Trade Productions' executive vice… more
Nov 23, 2014
With the call to action to “Go & Be” – whether it is creative, innovative or strategic – the International Association of Exhibitions & Events will kick off its Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center. “We hope that attendees take away the notion that IAEE is always pushing the envelope, looking ahead to provide new and innovative ways to make your individual shows better,” said IAEE President and CEO David DuBois. He added, “We want our guests to have the full ‘Expo Expo Experience’, taking part in the new show features that… more
Nov 23, 2014
For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams. The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase. "Until now, there has always been a… more
Nov 23, 2014
For the people who already utilize Salesforce to sell sponsorships and exhibit sales, life just got a whole lot easier with the launch of ShowCycle - the first standalone CRM (Customer Relationship Management) software platform built exclusively for trade show and conference sales teams. The new product will debut at the International Association of Exhibitions & Events’ Expo! Expo! Annual Meeting & Exhibition Dec. 9-11 at the Los Angeles Convention Center and also has been selected to be a part of the event’s New Product Showcase. "Until now, there has always been a… more
Nov 19, 2014
How do attendees of the first-ever Niche EventFest get to a networking party? They have a traditional second line parade down the middle of Poydras Street in New Orleans accompanied by a brass band and a police escort. Niche EventFest, held Nov. 3-5, is the creation of Carl Landau, self-proclaimed Grand Poobah of Niche Media and believer that fun and conferences go well together. This isn’t Landau’s first rodeo though. Niche Media is the producer of Niche Media Conference, Niche Digital Conference and Niche CEO Summit. Landau said the idea for Niche EventFest came from the obvious interest in… more
Nov 18, 2014
Irving, Texas-based Hanley Wood, a multimedia company serving the residential, commercial design and construction industries, has sold its Hanley Wood Exhibitions business to Informa PLC, a U.K.-based publishing and events company that operates in more than 40 countries.  The $375 million sale is subject to customary regulatory review and is expected to close by the end of 2014. Upon the closing of the transaction, the exhibitions business will be rebranded Informa Exhibitions US and will maintain its headquarters in Irving, Texas. Rick McConnell will continue to lead the company as… more
Nov 18, 2014
SACEOS, the Singapore Association of Conventions, Exhibitions and Suppliers and SISO, the Society of Independent Show Organizers, have jointly signed an agreement to share knowledge and information among their respective exhibition industry members. "This agreement will offer our members an unprecedented opportunity to grow their respective brands in and around the Singapore area as we recognize Singapore as central to the entire ASEAN market base,” Rick McConnell, Chairman of SISO, said. SISO, established in 1990, has more than 160 members globally, but with its largest number of members… more