News

Oct 14, 2014
Following the successful launch of two other shows at the International Manufacturing Technology Show, Germany-based Deutsche Messe plans to launch three more shows during IMTS’ 2016 show. The three new shows include ComVac North America, Industrial Supply North America and Surface Technology North America – which cover compressed-air and vacuum technology, industrial subcontracting and surface treatment, respectively. The previous two shows launched by Deutsche Messe are Industrial Automation North America in 2012 and Motion, Drive & Automation North America (MDA North America) in… more
Oct 14, 2014
The Consumer Electronics Association has tapped Dr. Dieter Zetsche, chairman of the board of management of Daimler AG and Head of Mercedes-Benz Cars, to deliver a 2015 International CES® keynote address focused on the latest advances in autonomous vehicle technology. Owned and produced by CEA, International CES will run Jan. 6-9, 2015 in Las Vegas, Nevada.   Dr. Zetsche will discuss autonomous vehicle technology and its impact on society, mobility and environment, as well as raise ideas and questions for the future. In addition to his insights on the future of Daimler… more
Oct 14, 2014
Margaret Edgell Core has been tapped as vice president of industry events by the Food Marketing Institute to oversee its annual event – FMI Connect, The Global Food Retail Experience. “Margaret brings the experience, enthusiasm and inspirational leadership we need to help FMI achieve the vision we have for ensuring our premier events become game-changing experiences for the food retail industry.” said FMI President and CEO Leslie G. Sarasin. “FMI members, staff and leadership look forward to Margaret’s guidance as together we help FMI Connect reach its potential as the pivotal industry… more
Oct 14, 2014
In 2015, the American Society of Association Executives is expanding its Great Ideas Conference into Asia with the first-ever international event scheduled March 22-24 in Hong Kong. ASAE’s Great Ideas in Association Management Conference, Asia-Pacific will be sponsored by the Hong Kong Tourism Board (HKTB). The event is expected to draw attendees from the Asia-Pacific region along with participants from the U.S., Europe and the Middle East. “One of ASAE’s goals is to enhance the professional development of the association community. With the growth of association contributions in the… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”. The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps. To explain what brought about the mobile event app survey, Jessie States, manager of professional development at MPI, said, “In MPI’s Future of Meetings research, mobile event apps consistently appeared as a topic of discussion and interest to industry and non-industry professionals alike. As a topic of interest to our community,… more
Oct 12, 2014
Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix. Differentiate your event In your marketing content, always make it a point to highlight the key factors that distinguish your event from others in the same vertical. Expand the appeal of your brand by highlighting the unique… more
Oct 10, 2014
The International Association of Exhibitions and Events has selected this year's Top Public Events to be recognized at Expo! Expo! IAEE's Annual Meeting & Exhibition on tap Dec. 9-11 in Los Angeles. The IAEE Top Public Events program was established in 2011 to honor the best consumer shows in the nation. Events that submitted applications were measured on broad criteria to include sound business practices, stability, exceptional customer service, and how the event serves the community and overall industry. With several top quality events to choose from, the judges had some tough… more
Oct 09, 2014
With business booming in the U.S., Portland, Maine-based Diversified Communications has reorganized its management structure into two leadership teams - one to support Diversified Communications’ global divisions, and another to lead Diversified Communications US. “These organizational moves will enable Diversified US to grow in the important and reliable North American market and create additional career path opportunities, while also improving corporate governance across all our divisions,” said Ted Wirth, president and CEO.  He added, “This new structure will provide additional… more