News

Oct 22, 2014
Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January. “We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF. Atlas Event Technologies provides services, software, and other technology to help… more
Oct 22, 2014
Earlier this month, trade show organiser, AMB Exhibitions, hosted more than 250 exhibitors at the Cambodian capital city of Phnom Penh. The co-located trade shows CAMFOOD Expo and CAMHOTEL were held at the Diamond Island Exhibition Centre from 8th to 10th October 2014. Covering the hotel and food and beverage industries, exhibitor products at the shows included meat, seafood, juices, wine, spirits, beer, coffee, bakery, kitchen equipment and supplies, toiletries and furnishing and beddings. According to AMB, exhibitor products and services originated from 23 countries and regions including… more
Oct 22, 2014
Earlier this week, the Hong Kong Trade Development Council (HKTDC) held two co-located electronics trade shows at the Hong Kong Convention and Exhibition Centre (HKCEC) with a combined attendance of 4,100 exhibitors from 24 countries and regions. According to the HKTDC, more than 130 buying missions consisting of 9,900 trade buyers from 68 countries and regions were invited to the twin shows. The Hong Kong Electronics Fair (Autumn Edition) focuses on finished electronic products with new product zones this year highlighting wearable technology, health monitoring gadgets and 3D printing. Co-… more
Oct 21, 2014
Exhibit Surveys and Lippman Connects recently released the second annual report: “Issues and Trends in Exhibit Space and Sponsorship Sales”. According to the survey of event organizer executives, growth in both exhibit space and sponsorships sales appears healthy.  Improvements in the economy and support by industries represented by the events were cited as the primary reasons for growth in both areas. Even with the positive news for both exhibit and sponsorship sales, Sam Lippman, president and founder of Lippman Connects, pointed out there was room for improvement. He said senior… more
Oct 21, 2014
The recent staging of wire China 2014, the 6th All China International Wire and Cable Industry Trade Fair, and Tube China 2014, the 6th All China International Tube and Pipe Trade Fair, in Shanghai closed to record results: a total of 1,461 exhibitors presented the latest technology, machinery and products from the wire, cable and tube processing industries to more than 38,000 visitors. In addition to the strong Chinese participation and many international exhibitors, wire and Tube China 2014 featured country group exhibits from Austria, France, Germany, Italy and the U.S. Exhibitors… more
Oct 21, 2014
Diversified Communications acquired media company HRM Asia of Singapore, its fifth international acquisition of 2014. The acquisition establishes an operating division in Singapore and adds HR Summit, Asia’s largest human resources event, as well as the HRM Congress series, HRM Magazine and HRM Online to Diversified’s portfolio of more than175 events, eMedia products and print magazines. “We are acquiring HRM Asia because it fits well with our model of working across a variety of touch points within a community,” said Matt Pearce, Diversified’s International Director. He added, “We see the… more
Oct 20, 2014
The publisher of Popular Science, Outdoor Life, Field Stream and Cycle World magazine titles recently acquired The Promotion Company – Family Events that produces shows such as the Hot Bike Tour, Off-Road Expo, Monster Truck Nationals and 4-Wheel Jamboree Nationals, many of which have exhibit floors. “This strategic acquisition will allow Bonnier to extend its high-value enthusiast audience by leveraging robust event opportunities,” said Matt Hickman, vice president of brand strategies, Bonnier Corp.  He added, “We view event audiences, both spectators and participants, as truly… more
Oct 20, 2014
Since 2000, The Expo Group Show Manager of the Year awards has been presented by The Expo Group, and this year’s class of honorees has been unveiled. All of the winners will be feted during a gala awards celebration at the 2014 TSNN Awards: Celebrating Trade Show Excellence Nov. 14-16 in Cleveland. Congratulations to the 2014 SMOTY winners: ·  Tier I, 150 booths or less: Katie Herritage, CMM, CMP, CSEP of Amazon Web Services, Inc. ·  Tier II, 151-300 booths: Katie Stern of UBM Tech ·  Tier III, 301-700 booths: David Grindle of United States Institute for Theatre Technology ·… more
Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.  Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events. Here are four quick yet… more
Oct 19, 2014
Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.  Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events. Here are four quick yet… more