News

Nov 29, 2012
In 2012, we saw Google, the dominant search engine; make some radical changes to its indexing and ranking policies. The focus has shifted, once and for all, from quantity to quality. What event marketers say about a given brand has become less important than how consumers respond to that brand’s presence online. This emphasis on target audience driven social engagement will further strengthen in 2013. How often users share your content on social media sites, comment on it, review it and return to it will carry more weight than it has ever before. The number of times a link is tweeted… more
Nov 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events. It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully. Organizations recognize the fact they have a potential audience who cannot attend their event in person. According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on… more
Nov 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events. It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully. Organizations recognize the fact they have a potential audience who cannot attend their event in person. According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on… more
Nov 29, 2012
In 2012, we saw Google, the dominant search engine; make some radical changes to its indexing and ranking policies. The focus has shifted, once and for all, from quantity to quality. What event marketers say about a given brand has become less important than how consumers respond to that brand’s presence online. This emphasis on target audience driven social engagement will further strengthen in 2013. How often users share your content on social media sites, comment on it, review it and return to it will carry more weight than it has ever before. The number of times a link is tweeted… more
Nov 28, 2012
Apple iPads now give the Massachusetts Convention Center Authority personnel access to real-time information previously carried around in hefty paper binders that quickly became outdated. That helps them address exhibitor and show management requests more quickly and streamlines guest services functions. Five years ago, the MCCA laid the groundwork for its innovative mobile solution through a $9 million investment in an event management system called ShowBiz. ShowBiz is a custom, open-source software platform developed for MCCA by strategic IT partner Optaros, after the MCCA IT team… more
Nov 28, 2012
The Chicago Auto Show features big names such as General Motors, Toyota and Ford, but in 2013, they’ll also be featuring some of Chicago’s technology startups like SpotHero, the creators of an app that helps people find parking in Chicago. As the largest auto show on the continent, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space, the Chicago Auto Show hosts multiple world and North American vehicle debuts. For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, announced plans to bring… more
Nov 28, 2012
Apple iPads now give the Massachusetts Convention Center Authority personnel access to real-time information previously carried around in hefty paper binders that quickly became outdated. That helps them address exhibitor and show management requests more quickly and streamlines guest services functions. Five years ago, the MCCA laid the groundwork for its innovative mobile solution through a $9 million investment in an event management system called ShowBiz. ShowBiz is a custom, open-source software platform developed for MCCA by strategic IT partner Optaros, after the MCCA IT team… more
Nov 28, 2012
The Chicago Auto Show features big names such as General Motors, Toyota and Ford, but in 2013, they’ll also be featuring some of Chicago’s technology startups like SpotHero, the creators of an app that helps people find parking in Chicago. As the largest auto show on the continent, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space, the Chicago Auto Show hosts multiple world and North American vehicle debuts. For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, announced plans to bring… more
Nov 27, 2012
Korea’s food and beverage trade show, Food Week Korea, rounded off its seventh year running with record success when it ran a few weeks ago. The Coex-organized exhibition welcomed 712 exhibiting companies, 1,800 booths and more than 92,000 visitors, including 600 from overseas, during the five days it ran Nov. 6-10. Food Week Korea boasted a total of 10 food-themed sectors, including an International Hall, an Export Zone, a Café and Bakery, Machinery section, Premium Agricultural Products, Makgeoli expo and Seoul Cooking Show spread over a total of 36,000 square meters of… more
Nov 27, 2012
People just want to have fun, and that was apparent with the recent success of the International Association of Amusement Parks and Attractions trade show – IAAPA Attractions Expo 2012 – held Nov. 12-16 at the Orange County Convention Center in Orlando. The show drew 26,500 attendees, which included an increased number of buyers, 15,800, an expansive trade show floor – the largest in four years - and largest outdoor space in 10 years, as well as a 14-percent increase in education attendance. “IAAPA Attractions Expo 2012 is the one time of year when the amusement park… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.