Blogs

Jul 11, 2019
As we bask in warmer weather, it’s time to plan the perfect outdoor event experience to impress and engage attendees. This summer, it’s important to incorporate fresh trends and make your event unique and unforgettable. This season, think sustainability and go organic with a botanical theme, or infuse industrial chic furnishings for a modern look that embraces casual sophistication and an environmentally friendly atmosphere.  Environmentally Friendly  Consumers are increasingly aware of their impact on the world. Think about how you can plan events that are zero-waste or waste-reduced to… more
Jul 08, 2019
You’ve chosen your city and now need to schedule a visit to meet important contacts at your venue and start planning your event. From working on events of all sizes in my previous career, and now as senior manager of operations for CES, I’ve learned many critical pieces of knowledge along the way. Here are some tips that have worked best for me. Determine a date for your site visit. Six to eight months out, work with your facility contact to decide on timing and think through the vendors you will want to meet. Who will have a large role in special areas on the show floor? Who will you be… more
Jul 01, 2019
The Experiential Marketing Summit provides educational opportunities from some of the world’s leading brands including Pepsi, General Mills, IBM and dozens more. This past May, over 1700 marketers descended upon Las Vegas to experience the world’s largest conference on experiential marketing… and I was fortunate to be one of them. Here are 4 tips that I picked up on and I hope you find useful. Tip 1: Movement Will Always Grab Your Attention I’ve seen quite a few exhibits over the past 10 years working at The Expo Group and one thing remains constant no matter the event or the size of the… more
Jun 27, 2019
If you want to have a successful event, you must include a social media campaign. Start with a focused strategy that targets who you want to come to your event, who is actually going to your event, and who wishes they came and will attend next time. One thing you can be certain of – everyone has a phone. Make sure they are all talking about your event. Get started by breaking down your social media event strategy into three parts: before, during and after. Before the event Build anticipation to get everyone excited about your event. Tease them with sneak peeks. Hold “reveals” for key… more
Jun 25, 2019
Most trade show booth traffic is “passive.”People passing the booth recognize the company name and look to see “what’s new.”Others recognize the equipment on display and decide they want to learn more. Exhibitors who rely on passive traffic alone, however, miss out on a huge number of qualified prospects who simply don’t “see” their booth or actively choose to ignore it.  Expert exhibitors know maximizing the number of qualified leads they get from each show means actively attracting traffic to their booth and enticing qualified buyers into the booth to meet the booth team. So how do you… more
Jun 20, 2019
Trade shows are a time to get away, network with other people in your industry, make new friends and promote your business. For other vendors, trade shows are simply a way of life because it’s the lifeblood of their business. No matter which category you fall into, you must take trade show security into consideration. If you don’t, all that fun can go away in a moment because of one little security slip.  Who’s on the Take When we talk about preventing theft from your trade show booth, most of us think about the shifty-eyed criminal walking around in a hoodie and casing all the displays.… more
Jun 17, 2019
When I was in my previous career in marketing and communications, I worked on a team that planned corporate events. My role was graphic design, so I didn’t usually offer input about much other than fonts and colors. At the same time, being green was super-important to me in my personal life. And I saw lots of opportunities for my team’s events to be more sustainable. I wondered for a long time how to propose the idea of greener events to the team. Would my boss and the team leaders think I was being presumptuous? Would they be willing to change the way we had always done things? Presenting… more
Jun 13, 2019
There’s always that one booth on the trade showfloor. It’s the booth that everyone talks about, that people call their friends over to see, where people are constantly taking photos. How do you build that booth?  There are a few different ways to make that sort of stand-out booth design, a booth that provides a memorable experience and drives the kind of interactions you want with potential clients and partners. At a recent event I attended in Las Vegas, I noticed a few particular booth ideas that stood out from the crowd. Make It Larger Than Life The interior of one particular booth… more
Jun 11, 2019
Audiovisual is a critical—albeit often overlooked—component of successful events. Depending on what the planner needs, an event’s AV may appear invisible or it can take the spotlight. Either way, every event needs some kind of AV.  AV providers come in as many shapes and sizes as there are kinds of events. There are large and small companies and in-house and independent providers. Event planners should evaluate these options as carefully as a venue and caterer.  Each event you hold should fit into your organization’s long-term strategy and mirror the brand’s image. A good AV company will… more
Jun 05, 2019
A trade show website is a critical part of the overall event experience. It promotes the event, drives attendance, generates awareness, and maintains interest afterward. Following are five trade show website must-haves to ensure your event gets the extra boost it needs to succeed. 1. Develop a Strategy Within the Greater Strategy Other than word of mouth and email, your website is the primary communication vehicle that potential attendees, exhibitors and sponsors will use to learn about your event. Thus, having website-first mentality — including the development of a clear, measurable… more