Nov 05, 2019
If someone tells you that your business doesn’t need traditional marketing strategies, as it’s the era of online marketing, run in the other direction. Trade shows still hold a lot of importance, especially when it comes to creating brand awareness and building relationships. According to Forbes, the magic of marketing is in the mix, and the best strategy is the one that is educational in nature. Trade shows allow you to market your business and educate potential customers through face-to-face interactions and build relationships with them.  Not only are trade shows more impactful, but they… more
Nov 01, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From efficiency and organization to keeping a cool head under pressure and expertly managing time, the list of skills needed to produce a seamless event — no matter how big or small — is long. At the core, it’s all about respect, Here are some of our top tips on how to work smarter with vendors to deliver the best events possible. Be kind to everyone. This one is pretty self explanatory, but something that is so important. Treat others the way you’d… more
Oct 30, 2019
When you search for a printing company across the globe, there will be so many to choose from that it could become really difficult to decide which company to get in touch with. You will find there are national-level as well as local companies offering the same service. Here are a few important points that will help you select the right company to ensure your printing and designing task is completed successfully.  Analyze the Quality of Work You will be able to analyze the quality of work by examining samples of their previous assignments. A few things to check would be color consistency,… more
Oct 22, 2019
The year 2020 is almost here, and one of the most urgent issues across all industries, including events, is sustainability. The events sector is gradually learning to take an integrated approach to organizing more earth-friendly events, taking into consideration the full range of relevant aspects, from waste reduction and recycling to resource use, transportation, choosing a sustainable venue and suppliers, and more. One way to boost event sustainability is by using available technology, as well as being open to embracing upcoming technological changes. The events industry is already… more
Oct 22, 2019
Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during and after your event. It means choosing trade show activities that will boost your presence and advance your goals. It also means avoiding certain trade show activities that will ruin all your hard work. These activities are common pitfalls that too many previous exhibitors have fallen into. Do too many of them, and you will waste your marketing investment.   Here are 10 trade show activities to avoid: 1. Booth staffers looking at smartphones Few things will make… more
Oct 17, 2019
If you’re not using Facebook advertising to reach potential sponsors and exhibitors for your next event, you should be. You can use the social media platform as an effective tool to gain key contact information for sponsorship and booth leads for your next event, either through Facebook Lead Ads or your website contact form page. How to Target Potential Sponsors and Exhibitors Start with an email list of past sponsors and vendors emails, as well as prospects who were interested but did not convert into sponsors or exhibitors. Next, you’ll want to create audiences of the people visiting… more
Oct 17, 2019
You’ve heard me talk a lot about the event waste problem in my articles. But have you ever wondered how much waste your event is actually generating? For the most accurate answer, the best thing to do is have a sustainability consultant come out to your event to measure. But for a quick estimate, I’ve come up with an easy formula you can use to estimate your event’s waste footprint. Based on the waste measurement data I’ve collected from 12 events over the last two years, I’ve determined than an event generates an average of 1 pound of waste per attendee per meal. Meals are typically the… more
Oct 10, 2019
Looking for ways to keep your events fresh and vibrant? Styling with furniture and décor that follow the latest color trends of the year, such as berry hues, soothing greens and earth tones, are sure to take your event to the next level. To successfully leverage on-trend color schemes and styles, follow these three tips: Add a Retro Flare with Earth Tones  Try incorporating organic, natural shades for a throwback event ambiance. Mid-century and Danish modern seating that features soft velvet fabrics in rust orange or coffee-brown offer a comfortable spot for guests to relax in style. Throw… more
Oct 08, 2019
It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth at an event.  Below are some simple steps that you can take to increase your chances of meeting, engaging and connecting with new prospects at your next trade show. Here are some things to consider when preparing to draw visitors to your… more
Oct 03, 2019
This is the second article in a two-part series. Read the first part here. We already know that trade shows alone — while a valuable addition to brands’ marketing repertoires — might not be delivering the results they have in the past. Many marketers are tracking trade show attendance rather than concrete sales metrics to justify hefty show investments. But in an overly saturated marketing sphere, face-to-face conversations are key to brand survival. How do we remedy this return on investment problem? Don’t just think outside the box — think outside the convention center. Besides making an… more

Partner Voices

From apps to chatbots to completely redesigned meeting spaces, technology is revolutionizing how events are planned, executed and experienced. It’s now at the core of most successful events and, ultimately, is instrumental in helping attendees forge meaningful connections and gain insight. The opportunities to create truly impactful experiences will only increase with the rise of “all-in-one” tech tools and the introduction of 5G internet.