Blogs

Aug 14, 2018
Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. At a trade show, the focus of the attendees and exhibitors is the convention, but they also spend time outside of the convention center and their hotel. Since every city has its unique attractions and ways to get to those attractions, an effective market strategy for reaching those attendees must be equally unique. Getting There: How do attendees travel to the market? Each market around the country has different travel… more
Aug 09, 2018
I am often asked what giveaways are the most popular at trade shows. Event managers feel they should offer something but they are at a loss of what will draw people in so they can talk to them. However, they find that while giveaways were a good draw in the past, many of today’s show attendees are not interested in them. I have had multiple show-goers decline my offer of a giveaway because they don’t need it and this response has become much more frequent over the past three years. This is in line with the demographic changes we are seeing in our population. Millennials have become most of… more
Aug 07, 2018
Businesses large and small present their latest and the most futuristic gadgets at the biggest confabs like the Consumer Electronics Show (CES) and Integrated Systems Europe (ISE) each year. Over the last decade or so, LED has made its market in digital signage industry owing to low cost, better quality, smart fixtures and greater efficiency. The technology is expected to keep evolving in the years to come in terms of efficiency and affordability. Pulling off a successful trade show is an even greater challenge when you are catering to the consumers accustomed to disruptive advancements like… more
Aug 04, 2018
When planning an event there is one element that can make a huge difference to the atmosphere of the occasion – the lighting. The right lighting will direct attention to the most important areas of the space, create the desired mood and ultimately set the scene for the occasion, whether it is a conference, a trade show, a corporate occasion or a private party. To find out more about how lighting can make – or break – an event I spoke to events planners Julie Girgenti, owner of Exceptional Events and Ellen Davies, owner of LND Events. Here’s what they had to say: Setting the Tone Lighting… more
Aug 01, 2018
Virtual Reality (VR) is a powerful sales and marketing tool, and with a little planning, it can help your company become the focal point of any event. Of those that try VR, 81 percent say they tell their friends about the experience and 79 percent seek to try it again. These numbers illustrate the massive advantage VR has on every other form of media. It is fully immersive and therefore, the most engaging platform for trade show pitches.  Aside from the numbers and engagement statistics, VR trade show experiences give you unprecedented creative control over what your audience experiences.… more
Jul 26, 2018
If you say the No.1 goal of a Facebook page is to get Likes, Comments and Shares then, well, you’re wrong. Likes and Comments are great and you need them to have a thriving Facebook page, but they’re just one component of fan page strategy. By focusing only on engagement, you are losing sight of people taking actions – visiting your website, signing up, registering or buying a product. Competing for customers in the digital economy is not easy. People look online to find businesses to buy from – and they predominately are searching social media. Social media is launching businesses, leading… more
Jul 24, 2018
Your conference sponsorship fee might have been expensive, but it's not your entire investment. You’re competing with hundreds, sometimes thousands, of brands on the exhibition floor. And to make it worthwhile, you have to spend between 25-50 percent more to create a unique experience that actually drives conversations. If you’re only using what the conference provided as part of the sponsorship, you’ll inevitably look and feel like everyone else. So, how do you ensure your booth stands out? Create memories — memories that will stick with your visitors far after they leave. To create those… more
Jul 19, 2018
In today’s post 9/11 world, event security has become a top concern for event planners. All types of events can be vulnerable to security threats, no matter the size of the event or the location. Event organizers must always be thinking about the best ways to implement security at events in order to keep their attendees safe. Here are some key points to consider when creating a security plan for your next event: Provide safety and security training for event staff – Staff that have been previously trained in safety and security measures are better equipped to identify and react in the case… more
Jul 17, 2018
There's no question live events have the power to engage. But it takes a lot more than showing up in a pretty booth, dressed to sell, flashing a welcoming smile to make an event an ROI success. There are many moving parts to coordinate to encourage visits to your booth/presentation: When and how to reach out before the event What to do during the event to differentiate your presence from others, attract attendees and make their visit memorable When and how to keep reaching out to keep visitors on the path toward a purchase  It boils down to content marketing for generating brand awareness… more
Jul 12, 2018
Let’s first state the obvious: a lot, and I mean a lot, goes into planning and executing an event. No one knows this better than you. But what about when the event is over?  If you’ve put money and effort into capturing your event (or at least major portions of it), you now have a virtual treasure trove of video. Yes, it’s going to take some effort to maximize its value. But fortunately for you, lots of companies and organizations have been generating revenue from their event video for some time now. That means we have ample insights, anecdotes, and data on how event video can make you money… more