As publicly funded destination marketing organizations across the country face increased scrutiny over budgets and spending issues, some agencies are finding themselves under the microscope of state and local legislators questioning their ROI and very reason for existing.
How much does your audience’s happiness mean to you? It turns out that attendee satisfaction is an important factor that is too often overlooked by measuring only exhibitor feedback or not asking the right questions on attendee satisfaction surveys.
California-based Booster Technology Solutions has unveiled Event Boosterapp, a SaaS (software as a service) event technology platform designed to boost networking and sales opportunities at trade shows and events.
International events company dmg events is expanding its suite of hospitality brands and global reach by launching HI Design Americas in the U.S. and The F&B Summit in Oman. Both are niche hospitality sector events focused on connecting buyers and suppliers with personalized business meetings.
Dallas-based sales and marketing tech provider Lead Liasion has released a host of updates to its B2B event lead capture and management software,
The third annual Xperience Design Project hosted by ASAE took place at Gaylord National Resort & Convention Center outside Washington D.C. on April 11-12. Known for being a conference that challenges the status quo of the industry, the two-day event attracted 1,654 attendees from 40 states and eight countries.
Small is the new big. When it comes to trade shows and conferences, purposefully smaller B2B events, delightful consumer-esque experiences and more curated thought leadership are all trending in a very big way.
Last year was a monumental one for Informa, with the purchase of UBM in January 2018 forming the largest exhibition company in the world. Today the London-based company announced another big change: a new brand identity for one of its divisions. Going forward, Informa Exhibitions will be known as Informa Markets.
Event organizers and professionals who want to understand the environmental impact of the events they plan or attend now have a free and engaging new tool to help them do just that: My Event Footprint.
The global economic impact of exhibitions totals $325 billion in business sales annually, according to a new report from UFI, the Global Association of the Exhibition Industry.
Conducted in partnership with Oxford Economics and supported by Society of Independent Show Organizers, the report claims to be the first time this figure has been calculated.